This article is your complete guide. First, we will talk about why SMS marketing is so useful. Then, we will explore what Brevo is. After that, the main focus will be on the pricing. We will break down how Brevo charges for SMS messages. For example, we will look at credit packs and country-specific costs. Furthermore, we will give you tips to get the most value. So, if you want to use SMS for your business, this guide is for you. Let's begin this journey together.
Understanding the Basics of SMS Marketing with Brevo
Why SMS is a Powerful Tool for Your Business
Have you ever wondered why businesses send you text messages? There is a very good reason for it. SMS marketing is extremely effective. In fact, almost every single text message gets opened. Think iran email list about your own phone. You probably read every text you receive. This is not always true for emails. Emails can get lost in a spam folder. In addition, people get too many emails to read them all. Therefore, a text message is much more direct.
Another key point is speed. SMS messages are delivered almost instantly. For example, a business can send a flash sale alert. Customers will see it within minutes. This helps businesses sell more products quickly. Moreover, SMS feels very personal. It is a direct line of communication. It feels like the business is talking right to you. As a result, customers often feel more connected to the brand. This builds trust and loyalty over time.
H4: What is Brevo (Formerly Sendinblue)?
Brevo is a very helpful tool for businesses. It is what we call an all-in-one marketing platform. This means it can do many things from one place. Originally, it was famous for email marketing. The company started under the name Sendinblue. Recently, however, they changed their name to Brevo to show they do much more. Besides email, Brevo also offers chat, landing pages, and of course, SMS marketing. It puts all the important tools together.
This makes it easier for a business owner. Instead of using five different tools, they can just use Brevo. For SMS marketing, Brevo gives you everything you need. You can send messages to many people at once. You can also schedule them to be sent later. Furthermore, you can personalize messages with a customer's name. This makes the message feel more special. Brevo helps businesses manage their contacts and see reports on how well their SMS campaigns are doing.
You might feel a little confused about the name.
Is it Sendinblue or is it Brevo? The simple answer is that they are the same company. The company was called Sendinblue for many years. They became very popular for their great services. As the company grew, they added more and more features. They were no longer just a tool for sending emails. Consequently, they decided to change their name to Brevo. This new name better reflects all the different services they offer. So, if you see the name Brevo, just remember it is the new and improved Sendinblue.
Now we get to the most important part. How much does it cost to send SMS with Brevo? The pricing structure is actually very simple and flexible. Unlike many other services, Brevo mainly uses a "Pay-As-You-Go" model for SMS. This is great news for many businesses. It means you do not have to pay a fixed fee every month. Instead, you only pay for the messages you actually send. This gives you a lot of control over your spending.
Think of it like buying tokens at an arcade.
[/b
]You buy a pack of tokens (which Brevo calls credits). Then, you use those tokens to play games (or send messages). If you don't send many messages one month, you don't waste any money. The credits you bought will still be there waiting for you. In addition, Brevo's SMS credits never expire. This is a huge advantage. You can buy them in bulk to get a better price and use them whenever you need to.
Finding the exact price is very easy. You just need to visit the Brevo website. They have a special calculator for SMS pricing. You select the country you want to send messages to. The calculator will then show you the cost per SMS for that specific country. This transparency is very helpful.
The Pay-As-You-Go model is the heart of Brevo's SMS pricing. Let's explore this in more detail. The system is built around SMS credits. You are not directly buying SMS messages. Instead, you are buying credits. You then use these credits to send your messages. This system offers amazing flexibility. For instance, a small business that is just starting out can buy a small pack of credits. A larger company, on the other hand, can buy a huge pack to get a lower price per credit.
The process is straightforward.
First, you create a Brevo account. Many of their plans, including the free plan, allow you to add SMS credits. Next, you go to the section for adding credits. You decide how many credits you want to purchase. Brevo will show you the total cost. After you pay, the credits are added to your account instantly. Then, you can start creating and sending your SMS campaigns. Your remaining credit balance is always visible on your dashboard. As a result, you always know how many messages you can still send.
Purchasing credits is a very easy task. Brevo has designed the process to be quick. You simply log in to your account. Then you navigate to the "My Plan" section. Here you will see options to add more credits or features. You select "SMS Credits." The next step is important. You will be asked to choose a destination country. This is because the price depends on where you are sending the messages. After selecting the country, you enter the number of credits you wish to buy. The system automatically calculates the price for you. Finally, you complete the payment, and the credits are yours to use.
The price to send one SMS is not the same everywhere.
Several important factors can change the cost. Understanding these factors will help you manage your budget better. The single biggest factor is the destination country. Also, the length of your message can affect the cost. Let's look at these factors one by one. By understanding them, you can plan your campaigns more effectively and avoid surprises. This knowledge gives you power over your marketing budget.
The main reason for different prices is the destination country. Sending an SMS to someone in the United States might cost a different amount than sending one to someone in India or Bangladesh. This is because Brevo has to work with local mobile phone carriers in each country. Each of these local carriers has its own fees. Brevo passes these costs on to the user.
Therefore, before you start a campaign, you must check the price for your target country. For example, if your customers are all in Australia, you should check the price for Australia. The Brevo website has a comprehensive list. You can see the credit cost for every country in the world. This helps you calculate your total campaign cost accurately. Always check this list first.
However, what happens if your message is longer?
If you write a message that is, for example, 200 characters long, Brevo will still send it. But, it will be sent as two separate messages that are joined together on the recipient's phone. This is called a concatenated SMS. Because it uses two messages, it will also use double the credits. So, a long message can become more expensive. It is always a good idea to keep your messages short and to the point. This saves you money and is often more effective.
However, if you use special characters, like emojis (
) or characters from other alphabets (like Arabic or Cyrillic), your message will be sent using Unicode. When a message uses even one Unicode character, the character limit per SMS drops significantly. It usually drops to just 70 characters. Therefore, a message with an emoji that is 80 characters long might actually count as two SMS messages. Be careful with emojis if you are trying to save credits!Second, use URL shorteners.
If you need to include a link to your website, the link can be very long. A long URL will use up many of your valuable characters. Brevo has a built-in feature that can automatically shorten your links. This can save you 20-30 characters or more. Furthermore, always include a clear call to action. Tell the customer exactly what you want them to do. For example, "Shop now" or "Show this text to redeem."
Automation, on the other hand, saves you time and effort. You can set up automatic SMS messages that are triggered by certain actions. For example, you can automatically send a welcome SMS to every new customer who signs up. You could also set up an automatic birthday message with a special discount. These automated campaigns run by themselves. As a result, you are constantly engaging with customers without having to lift a finger. This is a very efficient way to use your SMS credits.
Another great example is an appointment reminder. For businesses like clinics or salons, missed appointments cost a lot of money. You can set up an automatic SMS reminder to be sent 24 hours before an appointment. This significantly reduces the number of no-shows. These automated messages provide real value to both the business and the customer.
The reports show you several key metrics.
First, you can see the delivery rate. This tells you how many of your messages were successfully delivered to the customers' phones. You can also see who unsubscribed. If you included a shortened link in your message, Brevo can also track the click-through rate. This shows you how many people actually clicked your link. By analyzing this data, you can understand which types of messages your audience likes the most.
most users, Brevo hits the sweet spot. It combines powerful features with fair, transparent, and flexible pricing. The fact that credits do not expire is a major advantage that many competitors do not offer. In conclusion, if you want an easy-to-use platform with no monthly commitment for SMS, Brevo is very hard to beat. It provides the tools you need to grow your business, one text message at a time.