It’s important to note that when you’re setting up your campaign, Google will automatically choose an automated bidding strategy for you based on your goals.
You do not have to use this strategy
You can choose any other automated bidding strategy, or instead phone number list choose to bid manually.
Simply select the blue text at the bottom where it says “Select a bid strategy directly (not recommended)”
bid strategy setup in google ads
Alright, so now that you know the basics of Google Ads bidding, let’s go through every option you have for bidding.
Which automated bidding strategy should you choose
Now that we’ve covered all the automated bidding strategies, it’s time to choose the one that’s right for your whole account, right?
The best thing about automated bidding and bid management: we can pick and choose what we use where.
Google Ads allows for automated bidding strategies to be set at either the ad group, campaign, or portfolio level, depending on the strategy you choose. This means you can direct different aspects of your account to rely on different bid strategies depending on their goals.
When choosing a bid strategy, evaluate at the campaign level to determine if the strategy will help accomplish your goal and if you have enough data to make it work (e.g., enough conversion volume to make Target CPA effective). If not, you might benefit from another bid strategy, a portfolio-level strategy, or even an adjustment in account structure to better leverage it later on.