Customize ads to meet your goals.
Unlike Search and Shopping Ads, which must follow strict rules, YouTube Ads give businesses more freedom to choose their approach to users. Brands can use the platform to tell stories about azerbaijan phone number library themselves and their customers, share valuable information, explain their products, and more. This wide range of options makes YouTube one of the most dynamic and flexible advertising platforms .
Considering the pros of YouTube advertising , it’s surprisingly affordable for businesses of all sizes. If you’re concerned that YouTube ads will take up a large chunk of your advertising or marketing budget, you need to take a closer look at the details.
Run Cost-Effective Campaigns
Advertisers only pay when users choose to engage with their ads, as with PPC ads. YouTube ads have an advantage over search ads: search ads count all clicks as engagement, while the TrueView ad model counts continued viewing as engagement. This means you don’t pay for users who see your ad but click the “skip ad” button.
Measure the Success of Your Ads
You can learn more about the people viewing your ads in the Analytics tab on your YouTube account. Looking at this data gives you valuable insight into the success of your ads for optimization.
For example, you can learn:
At what point exactly do they turn off advertising?