Wayfair’s Weaknesses Online issues

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Wayfair’s SWOT Analysis Below, there is a detailed swot analysis of Wayfair: Wayfair swot analysis - Wayfair business model Wayfair’s Strengths Sustainability: Despite being mostly a furniture store, Wayfair has acquired several green certifications, such as Energy Star Certified, Recycled, Reclaimed Wood, Water Efficient, Greenguard Certified, Environmentally Preferred, and more; Wayfair Membership: Wayfair offers the MyWay membership, in which members pay an annual fee of $29.99 to receive plenty of benefits, including discounts on the installation of purchased products, free shipping, next-day delivery, and more.


Wayfair’s website and its mobile application for Android and iOS uruguay whatsapp database have constantly been into error issues, causing clients and customers, in general, to complain on Twitter and other social media about the company’s digital platforms, which inevitably affects Wayfair’s eCommerce sales. Wayfair’s Opportunities Eco-friendly home decor ideas: Wayfair can promote its sustainability initiatives by offering eco-friendly home decor ideas to its clients through its social media. Wayfair’s Threats Fake news: In July 2020, there was a rumor running around the internet accusing Wayfair of child sex trafficking.


Even though it was a false QAnon-affiliated conspiracy theory, it required crisis management for people that believe whatever they read without fact-checking it; Market balance: Although the company hired around 1,500 people in October 2019, 550 employees were cut shortly afterward in February 2020, which shows that Wayfair has been hit by market volatility in recent years. Conclusion As Wayfair’s website states: “Steve and Niraj continue to build Wayfair into their biggest business endeavor yet still innovating every day to create the ultimate home goods shopping experience”.