Local SEO: How to involve your teams?

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Local SEO is an essential way to attract customers to your store and increase your turnover. In fact, 85% of Internet users have already searched for local businesses on search engines 1 . In addition, almost half of all searches carried out on Google have a local intention. It is therefore essential to work on your local SEO to respond to Internet users' searches.

To optimize the performance of your online presence , your local teams must take part in its deployment. Feel engaged and convinced of the benefits. Let's find out today how to involve your teams in your local SEO .


1. Train your teams in local SEO
2. Motivate your teams with local SEO challenges
3. Make their daily lives easier with a presence management platform
Conclusion


train local SEO team to get them involved

1. Train your teams in local SEO
To be involved in the implementation guatemala mobile phone number list of a concept, you must first know it and then master it. To do this, you must invest in training your teams in local SEO. By acculturating your employees to this field, you encourage them to implement good practices.
Start from the basics by explaining the different channels of local SEO and how to optimize them. Then, explain with simple formulations what presence management is and how it works. Take the time to detail each medium such as Google sheets, local pages on social networks, Google posts, the website, etc.
We also recommend that you demonstrate the importance of local awareness through numerical data such as:
62% of consumers will immediately reject a brand they cannot find online 3
36% of local SEO depends on Google My Business listings 4
72% of consumers who conduct a local search online then visit a store within 5 miles of their location 5
By training your teams in local SEO, you increase their knowledge and therefore their involvement.

If you need ideas for regular training to set up, here are a few: “The basics of local SEO”, “How to optimize your Google My Business listing”, “How to feed a local Facebook page”, “Learn to write impactful Google posts”, “Manage the presence management of your point of sale”, etc.

Finally, don't forget to train both your local teams and your employees at headquarters. They are all vectors for the development of your local SEO !



organize seo challenge to involve local seo teams

2. Motivate your teams with local SEO challenges
As you know, what is more motivating than rewards? To involve your teams, we advise you to create tailor-made challenges within your network.

For example, you can set up an online presence challenge . Determine the gains, the objectives and the period; and presto, challenge your staff. Announce that each point of sale that has its Google profile completed 100% and that publishes 3 Google posts by the end of the year wins a goodie. Obviously choose a lot with a motivating value to make your teams want to participate in this challenge.

You can also set up a loyalty challenge based on customer reviews. This time, make the winning establishment's entire team win a larger prize, such as a bonus or a meal at a restaurant. This allows you to promote THE most involved point of sale. For example, challenge the one with the most customer reviews on its Google My Business page and on its local social media pages.

With a small investment, the competition and rewards will motivate your teams to develop your local SEO . The ROI will therefore be significant!



facilitate local referencing with presence management platform

3. Make their daily lives easier with a presence management platform
The ally of the development of your local SEO
To encourage your teams to get involved in this project, we recommend that you offer them a powerful, simple and easy-to-use tool. To do this, you can use a presence management platform that allows you to group together all the tools to optimize your local SEO . And this for each of your points of sale.

Your teams thus have access in just a few clicks to the contents of their Google profile with the completion rate and the elements to add. They also find ready-to-use Google Post templates that you have previously created. The points of sale receive alerts for new customer reviews and can use response templates to adapt to the local context. Finally, a reporting section allows your establishments to concretely monitor their performance and see changes. Obviously, you have access to all this information as the head of the network and benefit from both a local and global vision.



Please note that the presence management platform also broadcasts information in real time on local online directories (Just à Côté, Here, etc.) and on GPS navigation systems (Google Maps, Waze, Apple Plans, etc.). An ideal tool to optimize your local SEO and involve your teams in its implementation.


Two ways to manage your local SEO
A presence management platform is a tool that makes your daily life easier. It therefore adapts to your management style.

To develop your natural referencing, you can choose between two management modes:
Centralized : your teams at headquarters optimize local SEO for all points of sale. They rely on the multiplication of Google posts (with local adaptation of course!), on the grouped modification of Google files (for example, change of hours), on responses to customer reviews thanks to alerts, etc.
Decentralized to points of sale : you provide establishments with a tool that allows them to be autonomous in updating and optimizing their Google listings. This is useful for changing exceptional hours, updating photos of the point of sale or changing the telephone number. You also offer them ready-to-use content templates that they then adapt locally. By delegating, you ensure that you combine compliance with your charter with effective local customization. Your teams are more involved because they manage the local SEO of their own store. They also gain confidence in themselves and are reassured by the ready-to-use templates. Which encourages them to publish!
Using a presence management platform therefore allows you to save time, respect your editorial charter and improve the trust of your employees. A beneficial combination for the involvement of your teams in your local SEO !



Conclusion
To develop your local SEO , you need seasoned and motivated teams. To do this, start by offering regular training to increase your staff's knowledge. The more your teams know the ins and outs of local SEO , the easier it is to involve them. To increase the motivation of your employees, you can also offer challenges with prizes to be won.
Finally, offer your teams a powerful and easy-to-use tool such as a presence management platform . Thanks to its many features, you save your teams time and offer them solutions to easily develop the online presence of their point of sale.