If your target audience is young, you must take advantage of this trend

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10. New solutions to support privacy Online privacy is very important, and with an uncertain market in 2023, they have to demonstrate their values ​​to keep and win customers. Consumers are increasingly concerned about the privacy of their data and demand greater transparency from brands before purchasing or taking any action that requires providing personal data.


One change this brings is retargeting without tracking . Traditionally, this was done by placing third-party cookies on the customer’s device in order to track their actions and thus impact them with advertising albania email list . But as concerns about online privacy grow, businesses will be forced to adopt a data-driven attribution model. This model allows marketers to understand and focus on the important touchpoints and perform better. In conclusion… Marketing is always evolving and the trends you follow will depend on your business requirements.


Companies are going through a post-pandemic transformation process and many have fallen by the wayside. If you want to adopt these trends to your company, do not hesitate to contact us, we will take care of connecting the heart of your client with the soul of your brand.