Essentially, This Type of Email Simply Asks the Customer to Do Something. You Might Be Directing Customers Toward a Future Purchase, or Asking Them to Make an Immediate Purchase. The Point is to Focus on Engagement. You Want Your Subscribers to Engage With Your Email and Click on Your Call to Action or Forward It to a Friend. How Do You Increase Engagement? You Offer an Incentive. It’s a Reciprocal Act. You Want Subscribers to Feel Like They Received Something Valuable and Then Respond Accordingly.
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The Company Then Shared Its Journey to Provide Safe Drinking Water to the Residents of Cambodia. So You Can See Where Your Donations Go. Well Done! It Helps That It’s Also Very Beautifully Designed. Starbucks Starbucks Transactional Email Campaign Example Starbucks in Marketing Emails . This Transactional Email Campaign Example is Based on the Company’s Loyalty Program, Through Which Members Can Earn Stars and Redeem Them for Free Drinks at the Coffee Chain’s Stores.