Surely, in the short term your company will be attractive and competitive thanks to a better price, but it is only a matter of time: when another company offers a lower price you will be forgotten.
The price war is a zero-sum game: no one wins
(M. De Veglia)
xHe who does everything of everything, does nothing.
weak differentiating ideas
strong differentiating ideas
5 weak differentiating ideas
Many entrepreneurs, without knowing it, belgium phone number list are black belts in weak differentiating ideas. Here are which ones…
Quality
Product quality is no longer a differentiating idea to leverage.
Many consider it a business plus. In reality, it is the minimum and necessary standard that the market requires. In addition: are you sure that your customer has all the knowledge and skills to understand if your product is really quality? (stay tuned, I'll tell you about it soon).
The low price
Lowering the price to attract more customers is never a wise choice.
5 strong differentiating ideas
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