Twitter recently announced that small and medium-sized businesses will also be able to use Twitter Ads.
We'll give you some basic tips to help you understand Twitter's ads tool. We'll start with some recommendations, so we strongly suggest you take a look at Twitter's own explanatory guide on its guidelines for businesses, so you can understand in more detail how its ads work.
This article is part of a chapter of the free download algeria email list 1.76 million contact leads ebook: Marketing on Twitter
Understand Twitter Ads formats
Twitter Ads currently has three main types of formats:
Promoted Tweets
Promoted Tweets are those normal tweets that, when turned into an ad, become visible to a large number of users, even if they are not followers of your profile. This type of tweet clearly informs that it is promoted. Like all other tweets , users can retweet , like and reply to that type of ad.
You should use this type of ad when your goals include:
Attract traffic to a link or content on your site
Offer coupons and promotions
Generate leads
Bringing attention to your brand
A promoted tweet is only shown to a user if Twitter believes it may be relevant to that user's interests.
This data is based on the profiles that the user chooses to follow and the way they interact on Twitter.
Promoted accounts
Promoted accounts are ads that suggest other users follow your profile if it matches their interests. This type of ad is ideal for increasing your number of followers quickly. It's the perfect type of ad for your business if you:
You're looking to attract leads : By following you, the user is showing interest in your product. Use this opportunity to connect with them and generate leads for your company.
Increase interest in your brand: By gaining followers, your brand becomes more visible in the eyes of the public.
Increase your website traffic – With a significant number of followers your content will be seen, attracting traffic to your site or blog. Like promoted tweets , promoted accounts are also clearly marked as “advertisement” and appear only to users who may enjoy your content.