To continue to attract and retain customers

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Developing direct-to-consumer online models also allows Cadbury to bypass traditional retail margins, increasing profitability. Ensuring Cadbury products are consistently available across different platforms can improve visibility and increase sales and brand awareness. Cadbury threatens Cadbury Threats - Cadbury SWOT Analysis Cadbury faces several significant threats that could impact its market position and profitability. Mapping these potential threats provides insight into the company's challenges in maintaining competitive advantage and growing sustainably.


Increasing competition Cadbury operates in a highly competitive landscape dominated by established giants such as Mars and Nestlé and emerging artisan brands that are challenging traditional market nor brunei email list ms. The confectionery industry is shifting towards premium and health-conscious alternatives, leading to new entrants offering similar products at competitive prices. This intense competition could threaten Cadbury's market share as consumers increasingly explore alternatives that promise higher quality or health benefits.


Cadbury must focus on innovation and differentiation in its product offerings, and strengthen brand loyalty to fend off pressure from existing and new competitors. Changing consumer preferences Consumer preferences in the snack and confectionery markets are evolving rapidly, with increasing demand for healthier, low-sugar and plant-based alternatives. As more consumers adopt health-focused diets and lifestyles, the traditional chocolate market, once a Cadbury stronghold, faces potential declines.