Internet users perform local searches

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These activities include the ability to position ourselves on the maps present in the search engine results and above all the ability to appear in response to geo-localized searches.

Since Google introduced the concept of geolocation of search south korea phone number list results, Local SEO activities have become essential in the positioning strategy.

Some numbers:

74 % of Internet users perform local searches
85 % of users have searched for a local business from their smartphone at least once
But how does Google determine local search rankings ?

First in line
The Importance of Local SEO

You surely know that Google, in presenting the results, combines more than 200 factors, with parameters continuously updated.

When it comes to Local SEO , the factors that influence ranking – the positioning of websites on search engines – vary based on the importance given to them by the search engine.

What are the determining factors to improve the Local SEO of your business?