A way to maintain relationships with

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The Origins of CRM
But what are the origins of CRM and what is it? CRM appeared in the 80s and is basically a database dedicated to managing everything related to marketing. At the time it was not called customer relationship management, but was simply defined with the term "marketing database" and was the point of reference for all those practices aimed at creating an organized management of customer contacts and the collection of data and information from the same.

existing customers and create new ones with potential incoming customers. A faster and more effective method in the context of business activities. A system that compared to the new CRM strategies of today was job seekers database certainly rudimentary and still managed in an approximate way, although its evolution and development later, or rather over the years, has led to a form of sophisticated and effective instrumentation, which today practically all companies draw on to improve their management environment.

In the 80s, relevant customers did not always provide complete data and companies needed detailed and in-depth information on the history of each user, as it was necessary, for commercial purposes, to understand which products they preferred, how much they spent, what they bought. Because it was clear that in the famous database the simple data provided was not enough, but information aimed at understanding their customers was needed, to know them well and to retain them. As we were saying, the data collection management system began to evolve significantly around the 90s and it is precisely in this phase that it began to spread and be known by the name of CRM.