The stories that are told in this phase are fairy tales of life . The third phase, which began a few years ago and is currently underway, is characterized by intimate tendencies . You don't buy a product/service to show it off, but rather you buy something to live it to the fullest, enjoying its features and the improvements it brings.
The terrain of competition has therefore shifted to storytelling. turkey phone number list Storytelling is used to communicate the identity of a product , position a brand on the market, orient the economy or to defend oneself from attacks. This is why the focal point of every storytelling is to succeed in asserting oneself and surviving in a highly heterogeneous and competitive context.
To do storytelling it is therefore essential to know the context in which you move. Identify the problems, fears, archetypes, dreams, desires, cultural references of your audience, communicating your message and philosophy in an engaging way. An example of Storytelling Marketing The Barilla commercial released in April is a clear reference to the health emergency that has been plaguing the country for several months.
The terrain of competition has
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