How Can It Help You Stand Out From

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“Title not available. Image not described. Link unknown. Form field not labeled. End of content.” Here's how a screen reader might read an inaccessible site. For those who depend on these tools to navigate online, these sentences embody real barriers to access. Not knowing where to click, what you’re reading, or how to proceed can turn even a simple action—like purchasing a product, booking a service, or reading an article—into an impossible feat.


Now imagine this scenario: you want to enroll your child in an online school, but the registration form is inaccessible. Or, you have a medical emergency and can't navigate a hospital website because austria phone number list the menu is poorly labeled. Or, you are a loyal customer of an e-commerce, but you can't complete a purchase because the cart is hidden behind non-descript buttons.

What is the Value Curve and How Can It Help You Stand Out From the Competition?
The value curve is a graphical representation that shows how a company is positioned compared to its competitors on the main competitive factors in an industry. Each point on the curve reflects the value offered on a certain aspect, such as price, quality of service, or innovation.

Using the value curve allows you to see where you are strong and where you can improve. More importantly, it allows you to identify opportunities to differentiate yourself by creating a unique offering that addresses unmet needs in the market.

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