The Importance of Bidding in Google Advertising

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There are many factors that come into play when it comes to spending on advertising on Google: the most important thing is the search volume of the keyword or keywords you have chosen. The more a keyword is inflated, the higher the cost of your Google ad will be.

Doing this operation independently, for those who are not in the trade, can create doubts, perplexities, extra work to implement an effective strategy without knowing the dynamics.

My SEM – Search Engine Marketing consultant service can help you business owner lead with this and other settings and with the complete management of Google Ads campaigns .

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I will guide you in choosing your advertising budget and I will take care of calculating the performance of your campaign on Google Ads (ROAS), as well as optimizing the strategies that can make you receive more visits, more requests for quotes, more sales.

The term “bidding” refers to the process by which you establish how much you are willing to pay for a click on their ad in Google Ads , or the cost per click (CPC).

Bidding is a central element of the Google Ads auction mechanism. When an advertiser creates a campaign, they must decide how much they are willing to pay for a click on their ad.