Choosing the best keywords

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1. Defining objectives
Before launching a campaign, the first important step is to precisely define our objective: increased traffic to the site, increased online or in-store sales, generation of qualified leads or improvement of brand awareness. Each objective requires a different approach in the configuration of the campaign and in the choice of keywords, for this reason starting with a clear idea is vital for the success of our strategies on Adwords (Google Ads).


Keyword selection is a central phase for any respectable Google homeowner database Ads strategy, which is why we will discuss the topic in depth later in this guide. We can use free tools such as Google Keyword Planner to identify search terms relevant to our business. We always consider not only keywords with a high search volume, but also long-tail ones, which can indicate a more advanced purchase intent in the sales funnel.

3. Audience segmentation
Google Ads offers advanced targeting options that allow you to reach specific audiences based on their geographic location, device, interests, and browsing behavior. We can use these options to ensure that your ads are effectively reaching potential customers, thereby increasing conversions.