Knowledge and ability to work on multiple levels

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At the base, an accurate analysis of the main and related keywords and topics , and a work of construction/formatting of the text ( with its hierarchy of HTML tags H1, H2, H3 to title the various paragraphs ).

This is the necessary premise to gain visibility in the first phase of the process, that is, when people begin their online journey, with online research.

In a second moment, a matter of a few steps, the ability to communicate comes into play to solicit a reaction, to push for action along the path of reading the text responsible for accompanying the person to conversion.

Warning : conversion does not always and only mean sales. The cash app lead objectives can be different and must be set first, in the phase of building the content marketing strategy.

Let's stop here to draw up the list of tools that are useful for the content marketing strategy:

Goals
Resources (people and materials to create and publish)
Consistency and Multichannel
Content Analysis
Define the research path that the “typical customer” takes to decide which content to produce
How to identify the typical customer
The elements of the famous “quality content” (explained with concrete examples): substance, form and structure, language, etc.
Resources and materials
Let's get into the operational part. We need internal or external resources responsible for doing research and collecting company material or from external sources (data, statistics, case studies, white papers, etc.) based on an editorial plan, and who then produce the content established month by month.