Copywriting: what it is and why you should use it in your marketing strategy

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Anyone who works in the digital market knows how competitive it is, making it necessary to use increasingly sophisticated techniques to attract the attention of leads and convert them into customers. And one of the methods that has gained a lot of popularity in recent times is copywriting.

Although it is not something new, it is a strategy that has gained a lot of traction within digital marketing . Today we will explain a little more about how it works and why it is important to invest in this model for your business.

What is copywriting?
It is a text production strategy aimed at achieving a high degree of persuasion, with the ultimate goal of selling a product or service.

Therefore, when using the copywriting technique, the idea is to convince the reader to take a certain action on your website or page. For example, we can mention: registering to download an e-book or receiving the company's newsletter.

Does it seem strange to talk about selling and then germany phone number list say that the goal is to create a registration campaign? The reason is that this strategy aims to establish communication with customers on a daily basis, bringing them closer to your brand.

Don't confuse copywriting with content marketing
Although they are similar concepts, they are not the same thing and, in fact, they are complementary. Content marketing, as we like to emphasize here, is when we offer rich content (in different formats) that is extremely relevant to a specific target audience, focused on transmitting authority in a specific segment.

Copywriting is the ideal complement to content marketing, as it turns the rich content you provide to your potential leads into an effective action for the reader.

It is worth noting that both should not contain appealing texts, whose sole purpose is to generate short-term profit, without contributing to the construction of a solid image in the long term. This result can be achieved through an efficient copywriting strategy, combined with content marketing.

What do you need to know before you start?
Like any marketing action plan, it needs good planning, which should contain:

Research – knowing what meets the needs of your target audience. To do this, it is important to research and collect all the data to develop your strategy;
Clear objectives – when you start, you need to be very clear about what you want so that you can evaluate the results and make possible corrections when necessary;
Creating exclusive and optimized content – ​​ultimately, you need to offer exactly what your audience is looking for: exclusive, informative, rich and unique content. In addition, it should always be created with an optimized SEO focus, so that it ranks better in search engines.
AIDA – one of the most used methods in copywriting
This is one of the most widely used concepts in copywriting (and in content marketing itself). It is an acronym that represents the four phases or “stages” that the customer needs to go through (not necessarily, but usually) in a progressive manner, to make the decision to convert. See the meaning of each letter of the acronym:

Attention
It's about getting the attention of visitors to your page or website. It's important to pay attention to elements such as colors, font sizes, and elements within the pages. Ideally, you should only highlight what is really important for the user to notice.