a Volkswagen idea According

[fomayof928@mowline]

Which is your favorite? 5.1 Coca Cola – “Happiness Machine” In this funny video Coca Cola has fully captured the true meaning of marketing: putting the consumer at the center. Thus, the bottle dispenser not only satisfies the desire for Coca Cola of the kids, but gives happiness and fulfills all wishes. From the point of view of the realization, the video does not lack the colors of the brand and the Coca Cola style: fun, optimistic, which recalls the sense of community and the desire to live.


5.2 “The Fun Theory”, a Volkswagen idea According to the canada phone number list Volkswagen brand's Fun Theory , it doesn't take much to make an everyday activity enjoyable. In a Stockholm subway station, the concrete staircase next to the escalator becomes a piano keyboard that passers-by enjoy playing, preferring the physical experience of the climb rather than the comfort of the electric vehicle. The campaign's goal is therefore not to directly promote the brand, but one of its values: encouraging movement.


5.3 “The Surprise”, in Apple’s Christmas Apple 's Christmas advert is a clear example of Storytelling . The brand tells the simple story of a family who chose iPad as a container of memories. Apple aims straight at the typical emotions of Christmas but puts its product in the foreground, using moving but not pathetic images. The beautiful music taken directly from the Disney Pixar animated film UP further underlines the simplicity of the moment, the liveliness of the little girls who hold iPad as an accessory of daily life.