Brand Identity must support your

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This is why you need to know the type of customers you are targeting , because if you want their attention you need to care about them and their problems. Have a clear identity that is consistent with your values How to Build an Effective Online Presence Is your identity just names, shapes and colors or is there more to it? A brand brings with it a whole system of values ​​in which the company believes and in which customers recognize themselves.


Brand Identity must support your company's purpose. If you canada phone number list want to be perceived as a solid reality you must use shapes and colors that can communicate solidity. If you want to communicate serenity, trust and guarantees, you must use shapes and colors that can make you perceive as a reality that can be trusted. If you don't decide what image to communicate, your customers will do it and in 90% of cases it is never the one you wanted.


If you want to delve deeper into this topic, you can read the article published by Fabio Milesi , entitled “ How to evaluate a logo? ” in which he focuses on the characteristics that make a logo effective and on the principles and best practices on how to create a recognizable and iconic logo identity. With a clear, authentic message aimed at your ideal customer supported by a visual identity consistent with your values, you are ready to be effectively present online.