LAUNCH In this phase, you update

[fomayof928@mowline]

Here's the thing: Marketing can't wait. How can we then reduce the production time of developing a website and let marketing work without pauses and long waits? This is the promise of GDD , or growth-driven design, which can reduce the risks of traditional web design through a systematic approach that allows for shorter launch times, focusing on learning and constant improvement over time. How does Growth Driven Design (GDD) work? Growth Driven Design is made up of three macro phases: STRATEGY In this phase, existing metrics are analyzed , if available, buyer personas , the customer journey , site positioning, SEO and a list of improvements to be made is prepared.


LAUNCH In this phase, you update your existing website or, france phone number list in its absence, create a minimal version of the website (MVP) and focus on the priority improvements established in the first phase, so that you can achieve the first results faster. CONTINUOUS IMPROVEMENT Finally, as a business continues to evolve and grow, data-driven optimizations are integrated in order to build a high-performing website. The best performing websites aren't created overnight and aren't updated once or twice a year.


The philosophy of Growth Driven Design is based on the concept of constant improvement (kaizen), because the best results come from those who use data to make the most effective optimizations. With the traditional method, everything is based on personal opinions rather than user data. With Growth Driven Design, websites are redefined rather than redesigned and are never abandoned. Let's now go into the details of Growth Driven Design.