The core value of a product manager is to be able to accurately discover and meet user needs , transform user needs into product features, and coordinate resources to promote implementation and create business value. This article starts from people's perception of the application of AI technology in daily life, and specifically analyzes the current situation and problems of food and beverage brands using AI to design and market products. The article believes that brands are still in the early stages of using AI , mainly staying at the design and marketing level, but AI technology has greater potential to affect the entire chain of product development. It is recommended for friends who want to understand AI in product design, brand marketing and future development directions.
Not only in word of mouth and media opinions, but also in its gradual integration into daily life . When a technology becomes within reach, a new era has arrived. As we all know, the AI craze brought about by ChatGPT has dragged most technology companies into a vortex of competition. Non-technology iran whatsapp number data companies are also eyeing this hot spot, trying to get on board and gain a sense of presence in market education in advance. As a result, brands have begun to embark on the path of using AI to package products. 01Is it reliable to design products with AI ? When it comes to Wanglaoji, the classic red can may come to mind first, but the brand obviously wants to keep up with the trend and innovate in packaging.
On May 13 , Wanglaoji announced on Weibo that it would launch the first batch of AI -designed products in the beverage industry with the theme of " Chinese style " . Judging from the content on Weibo, the AI- generated theme can packaging has a unified style, all of which are integrated with ink brushstrokes, combining the four seasons concepts of spring, summer, autumn and winter, as well as traditional Chinese elements such as mountains, rivers, forests, and flying birds. It is reported that in this project, everything from Chinese style concept suggestions to style selection was done independently by AI .
People's perception of AI technology lies
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