Companies can adopt variations and hybrid

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The most famous example is with Apple and its products iPhone, iPad, iMac, iCloud. Hybrid: This more complex approach combines elements of corporate and product brand architecture. In this way, we can find sub-brands very close to the parent brand, others endorsed and even independent brands. The level of integration and hierarchy between brands can be separated by categories (such as products or events), by product lines or by business units (such as Samsung derivatives: Samsung Electronics and Samsung Life Insurance). It is important to point out that these brand architecture models are not mutually exclusive.

models according to their needs saudi arabia phone numbers and strategies. And how does it work at Rock Content? Currently at Rock Content we use a brand architecture with a hybrid model, in which we separate our brands into different categories. For each category we have a set of well-defined application rules. After listing the rules, we give examples of correct applications and compare them with those that deviate from the established standard. This documentation generates a framework that greatly speeds up the process of creating a new brand, since it is enough to identify the category to which the brand belongs and apply the rules so that you have a logo in compliance with the established brand architecture.


The following is a summary of how the architecture works: Main brand First we have our main brand, formed by the blue icon representing “content” and the “rockcontent” logo. Typography will be a constant element in all architectural brands. The rules here are very strict so that we can preserve the integrity and consistency of the brand. Brands of products Product brands follow the endorsed model and are very close visually to the main brand. They each have their own icon, but in the same format as the parent brand, always followed by the product name.