the client will ask me by name , and even slam the table if they disagree: Can't you refer to XXX ? When planning a plan, many planners will also encounter similar situations. The leader often asks to simply write it down, integrate the two plans, or more directly, refer to this or that plan and change the name. Case studies have been copied and failed repeatedly , why do customers still want to learn from others? Plans have been copied and failed repeatedly, where does the leader get the confidence?
In other words, why does Party A never want to be himself? Why can't the planner plan his own plan? The reason is actually very simple, it is nothing more than too much jealousy, a little brain paralysis, and too much phone library confusion. Here, I will use the example of Party A preferring to copy the hot products to analyze the mentality behind it, and planners can encourage each other. 1. Why do you always think about plagiarism? From envying those who chase hot topics, to envying those who earn 100,000+ , to envying those who earn 1 billion through live streaming , no brand does not want to be in the spotlight, so the following three mentalities are their basic ones: 1. Too jealous: eager for quick success The basic mentality of many brand marketing is to be eager for quick success and instant benefits.
They always hope to be able to fly on the wind, but they don’t even take the initiative to move towards the wind. Always jealous of others, so always want to copy homework. You will see what others are doing that is popular, and these brands must follow suit, even if others have failed, you will still test the edge of death. The result is as you can see. Others have reached new heights with their own brands, while you have copied and found a new realm for your own marketing. You are doing things in a haphazard manner and no one knows what you are doing. So to this day, many brands still envy others for always having their own aperture, while some brands have already become the aperture themselves.
Even every time I have a meeting with a client
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