Multimodal usage still seems far away; there are currently more practical problems to solve. Right now at Paramount. the focus is on optimization. for example for marketing and campaigns (AI can modify media to better align with the cultural norms in which it will appear. for example by changing movie posters to avoid nudity or profanity in more sensitive cultures.. rather than on creating new content. But it’s only a matter of time before AI is fully integrated: “Virtual sets are available thanks to LED technology.
Game engines are often used to create a virtual world. but AI is poised to provide much faster live creation and editing capabilities than game engines.” Paramount CTO Phil Wiser Paramount partnered qatar telegram with Adobe Firefly (by the way. Adobe has really positioned itself in the world of professional AI creation. for their large language model initiatives. and SpongeBob SquarePants is the first piece of content they've experimented with. They ran into some challenges. including the need to train separate models for the foreground and background. especially for animation. and to develop a large and sophisticated vocabulary of prompts. which he gave some insights into: With scene descriptions. camera angles. characters. and even camera types. the AI can generate a scene.
Wiser also talked about Sora . OpenAI's new hyperrealistic video generation platform that he believes will have major impacts on the industry. particularly in creating live video for virtual sets. According to Phil Wiser. documentarians are the new stars of AI. with archives turning into gigantic data sets to be searched. Annotating and labeling remains a colossal task to master. even if it is aided by AI. And to conclude. very positive on the vital need of tech giants for quality content. he positions himself on a win-win axis: “I’m not going to win the generative AI arms race. but I’m going to stay very close to the people who are winning it.
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