Despite growing competition in the social media arena, LinkedIn remains a crucial platform for nearly 12 million Spaniards. This represents almost 30% of the country's internet population, each spending an average of 27 minutes a month. More than 2 million people use it daily, highlighting its role as a daily networking tool for professionals.
Men and people aged 45-54 are the most active users , although the platform is used almost equally by both sexes. Not only does this age group lead in terms of monthly unique users, but they also show a particular affinity for LinkedIn, with millennials being 30% more likely to use the network. than the average population.
Geographically, the Community of Madrid takes the lead in terms of activity on LinkedIn , closely followed by Catalonia, Aragon and the Basque Country, demonstrating the importance of this network in the country's economic and administrative centres.
Mobility sets the tone for LinkedIn usage, with more than 8 belarus number data million users preferring to access it from their smartphones. On Fridays, during business hours, , are the busiest, particularly between 1 and 6 pm.
LinkedIn Users' Occupational Profile
Exploring the profile of users, we find that almost 7 million of them are currently employed , which demonstrates the relevance of LinkedIn not only for looking for a job, but for staying connected and visible in the workplace. Students also form a significant block of the audience, along with those looking for their first job. Engineers stand out as the most interested in the platform, while the tourism sector shows less interest.
David Sánchez, Digital Solutions Director at GfK, points out that “ after more than two decades of being established in society, LinkedIn has established itself as much more than a platform for creating a network of professional contacts: it is a networking space, but also a communication channel between companies and brands with their audience, as well as a job search site, a training site and a site for exchanging knowledge and experiences. It is the perfect example of a social network that has been able to specialise .”
In conclusion, LinkedIn has not only managed to maintain its relevance, but it has grown and evolved to adapt to the changing needs of society and the labour market, consolidating itself as a pillar of professional networking.