cumulative sales volume on BN site has exceeded

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The top 1 single product in the store on the site has sold more than 20,000 pieces, and the sales volume of many products has exceeded 5,000 sets. It also purchases brand areas on Xiaohongshu . Looking at its off-site data, the best-selling single products have monthly sales of 6,000+ . The official report also confirmed that Xiaohongshu’s promotion has a positive correlation with its off-site content, and that Xiaohongshu is a channel that leverages the entire brand business. Figure 6 : Bai Lan’s Xiaohongshu homepage 3. Food brand: Huajie Food He has a store on Taobao , and thought it was to attract traffic to Taobao. He actually sells goods on Xiaohongshu. He currently has 189,000 fans and over 907,000 likes and comments .


He mainly sells some food and health products, such as liver-nourishing tea and some health-preserving tea, focusing on factors that women care about, such as whitening and beauty, nourishing the liver number library and improving eyesight, and removing dampness. According to the background, he has gained 29,000 fans in the past year . Figure 7 : Huajie Food and Health Backend Data Looking at the Xiaohongshu store, the sales volume of the best-selling product Ancient Recipe Eight Treasures Powder exceeded 40,000 . The lowest price of this product is 99 yuan, and the average customer price of the high-end version is 349. Such a high sales volume on Xiaohongshu further proves that the product quality is indeed very good.


Figure 8 : Huajie Food Home Page and Store Data Huajie Food and Health produces 2-3 notes on the platform every week, does live broadcasts on Hongshu, and finds registered influencers on the platform to do brand promotion, truly using Hongshu as a core channel. The above are three brands that I have seen grow on Xiaohongshu. The real meaning is from planting seeds on Xiaohongshu to sales, and the core lies in the conversion on Xiaohongshu. With the maturity of Hongshu live streaming and e-commerce, more and more Xiaohongshu brands will emerge. Columnist Jianghe talks about marketing.