Fintech app downloads grew progressively from 7.7 million in 2021 to 10.2 million in 2023. At the same time, total revenue increased from €3 million in 2021 to €4.5 million in 2023. Advertising revenue also saw an increase, rising from €2.3 million in 2021 to €3.6 million in 2023. On the other hand, in-app purchases remained stable at €460,000 in 2023.
In terms of the ranking of most used apps, this sector is the one that shows the greatest differences between the Android and iOS markets: Revolut, Waylet and PayPal are ranked first, second and third bulgaria number data respectively in the iOS market, while Revolut is second and Waylet first in Android, leaving third place to Google Wallet.
The food and beverage sector is enjoying success
Food and drink app downloads increased from 2.4 million in 2021 to 3.5 million in 2023 . At the same time, total revenue from these apps increased from €5 million in 2021 to € 8 million in 2023. This growth was driven by an increase in advertising revenue , which rose from €4.2 million in 2021 to €7 million in 2023. Revenue from in-app purchases remained stable at €644,000 over this period.
The most used apps on iOS are: Uber Eats, Too Good to Go and McDonald's. On Android, the top 3 are Too Good to Go, Burger King and McDonald's.