Since its inception, TikTok has seen remarkable growth, reaching fifth place in the list of social networks with the most users , thus surpassing other networks with a strong presence in specific geographic areas such as Wechat (a Chinese video social network, similar to YouTube), which is highly prevalent in Asia. As of January 2024, TikTok has 1.562 billion monthly active users.
The key to its success is in its algorithm
One of the most notable aspects of TikTok is its ability to deliver personalized and relevant content to its users, thanks to its advanced algorithm. This system takes into account user interactions (such as videos they like, share, and comments they post), video information (details such as subtitles, sounds, and hashtags), and device and account settings.
While factors such as language preference and country ukraine number data settings are considered, the algorithm prioritizes active user interactions over these settings to optimize the experience on the platform. The goal is to create unique and personalized feeds, avoiding duplicate content and promoting diversity in recommendations.
TikTok’s evolution doesn’t stop at being a mere entertainment channel; it has emerged as a revolutionary search engine for Generation Z , even challenging giants like Google in some areas. 40% of users born between 1997 and 2012 use TikTok as a search engine , valuing the authenticity, freshness, and speed in obtaining information on specific topics. This change in the way of searching and consuming information has forced brands to reconsider their digital marketing strategies to adapt to new trends and stay relevant to this target audience.