By Alberto Gonzalez
Marketing4eCommerce Editor
ANDAt the recent #FID24 event, Future of Innovation Day , more than 480 professionals came together to explore how innovation is becoming the key differentiator for companies in today’s market. This meeting not only highlighted the importance of adopting a top-level innovation culture , but also emphasized ethical and transparent data management and the role of Artificial Intelligence (AI) as a catalyst for business transformation.
The culture of innovation and AI at the forefront
Madrid dressed up on February 22, 2024, to welcome business leaders and digitalization experts. Among them, Miguel Ángel Sánchez, from Antalis, who underlined connectivity as the essence of digital algeria number data transformation and the need for a global strategy that involves all departments of an organization.
The culture of innovation was another of the pillars discussed, and was pointed out by Enrique Benayas of ESIC as fundamental to foster creativity, experimentation and continuous learning within companies. The implementation of advanced technologies and their customization according to the needs of each company were highlighted as essential competitive advantages.
Rafael Lluis from Liferay and Julia Díaz from Repsol discussed the impact of Generative AI and the importance of moving towards a data-driven company, respectively. They highlighted the need to create safe environments for experimentation and the importance of leadership in digitalization and technological innovation.