Social media images 2024: what sizes and formats should you use?

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Abdur14
Posts: 396
Joined: Thu Jan 02, 2025 6:48 am

Social media images 2024: what sizes and formats should you use?

Post by Abdur14 »

By Maria Bastero
Content Manager at Marketing4eCommerce
CTaking care of your image on social media is very important, since these channels play a key role in communication strategies. Using photographs with an appropriate format projects a better image of us and generates greater trust in the user. Therefore, today we will talk about the image sizes that you should use on each platform and for each type of publication (profile, cover, posts), a feature that is updated and changes along with the evolution of social media .


So, as soon as 2024 begins, we will review the current photo sizes and formats on the main social platforms:

Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitch
X (formerly Twitter)
YouTube
Facebook
What are the most suitable Facebook image sizes for your posts? Take a look at this review:

Profile Photo : Your Page's profile photo will be displayed in a belarus number data square format. Its dimensions are 170 × 170 pixels on desktop . On smartphones it will be displayed at 128 × 128 px .
Cover photo : Regarding the Facebook cover photo, it will be displayed with measurements of 820 x 312 px (width and height, respectively) on computers , and 640 x 360 px on mobile devices, for both personal profiles and company pages.
Facebook Event Cover: The dimensions will be 1,200 x 628 px .
Post images: For shared images, they should be 1,200 x 630 px . If it is the image that accompanies a shared link , the recommended size is also 1,200 x 630 px . Other image formats for Facebook posts include:
Video : 1,080 x 1,080 px.
Stories : 1,080 x 1,920 px.
Reels : 1,080 x 1,920 px.
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