Godó Group renews its agreement with Outbrain

[ayeshshiddika11]

Grupo Godó, a leading provider of content recommendations in Catalonia , and Outbrain , the world's leading content recommendation platform, have announced the renewal of their exclusive, long-term agreement.

The partnership with Outbrain has allowed Grupo Godó to carry out a content recommendation and cross-linking strategy in a multi-platform format between its leading newspapers La Vanguardia and Mundo Deportivo, thereby boosting audience engagement. In addition, and with the inclusion of personalized sponsored recommendations, it made it possible to generate income. Approximately 70% of all clicks that Outbrain generates globally point to another story from the same publisher . This generates great value for publishers and their users.

«For the Godó Group, investing in technology and innovation is a priority. That is why we continue to trust Outbrain to implement our content recommendation strategy. Its constant norway phone data innovation linked to the experience of its dedicated team has allowed us to achieve success in our objectives. In addition to improving the experience of our users and at the same time, generating income,» said David Cerqueda, general manager of the Digital Business of the Godó Group.

“We are delighted to renew our partnership with Grupo Godó and continue to help them with their digital strategy. At Outbrain we make a large and ongoing investment in cutting-edge technology which, together with our strong product roadmap, allows us to offer our publishing partners real value in monetization. Our team, which has been operating in Spain since 2012, has the necessary experience that our partners need,” said Lutz Emmerich, Outbrain Country Manager, Spain.

To date, Outbrain has established key partnerships with most of the leading publishers in Spain including: El País, El Mundo, La Vanguardia, Cinco días, Marca, ABC, among others.