2 Strategies for in-depth and precise marketing

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2. Use marketing automation to accurately interact and improve performance
With CDP data support, marketing automation tools can be used to communicate with different audiences, reducing labor costs and human errors.

For example, the financial brand "Yinjiao Zero Card" uses product tags to set up "automatic journeys" to automatically push a series of precise messages. The average opening rate is as high as 70%! The pet cleaning supplies brand "Stink Roll" also uses automated journeys to remind customers to repurchase cat litter to create stable revenue.

The e-commerce platform GOMAJI also makes good use of the "product recommendation message" function. It uses an AI model to predict the most interesting products from customer data and singapore whatsapp phone number automatically recommends them to customers. In just 3 days, it achieved a click-through rate of 81%.

Other marketing automation tools, such as shopping cart remarketing and notification messages, are based on integrated customer data to help merchants operate LINE official accounts in depth.

Complete case analysis: Yinjiao Lingka makes good use of "sense of anticipation" to stick to members and turns LINE chat into an immersive game

How to connect CDP to LINE official account?
To connect CDP to LINE's official account, you don't have to worry about not having technical staff to support you. You can easily do it by choosing the appropriate MarTech tools. For example, Crescendo Labs, which has been the only gold-level technology partner of LINE's official account for consecutive years, can help connect CDP platforms, including Treasure Data, Salesforce, Migo, Insider, iKala, etc., as well as GA, e-commerce platforms, and questionnaire systems. Through serial connection, customer data is automatically synchronized into the all-round marketing platform MAAC to help merchants conduct further data analysis and application.