Personalization strategies at the service of the utility world

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Even in the case of credit collection for utility and energy companies, the most successful digital strategies are those that move towards increasingly complete personalization horizons . Through accurate, profiled and interactive credit recovery solutions, customer care services can be tailored to the individual, in a one-to-one dialogue with various potentials, many of which are still unexpressed.

It is personalization strategies, for example, that can enrich touch points with features that are useful to the customer and valuable for the company. The challenge, in this case, for an efficient management of bad debts, will consist both in building and returning a coherent public image while controlling all available channels (email campaigns, mobile apps, social presence), and in developing ad hoc technological tools capable of responding to specific practical needs, such as:

reach the customer at the times and in the ways that can best persuade him,
provide all the necessary information ,
help the customer to proceed with the payment of an outstanding amount , enabling him afghanistan phone data to resolve his debt situation in a simple, transparent and respectful way.
Unpaid debt management in the utility world: two original Doxee solutions
To manage unpaid bills in the utility market, therefore, advanced solutions are needed that can transform the perception of threatening and ambiguous communications into that of a more open and conciliatory dialogue. In this sense, the old bill or the much-feared reminder can constitute a moment of comparison and represent the beginning of a conversation. Bills and reminders can become multimedia and interactive tools if they communicate, for example, through video , better if personalized . This is the case of Doxee Pvideo® , tailor-made in an omnichannel dimension and sent by the utility company to each of its customers. The customer thus benefits from a detailed and clear explanation of the content of the reminder and of all expense items, from any device they prefer. The customer can also view their history and decide to pay directly , with a simple tap.

Doxee Pweb® is another original Doxee product that offers a precise solution to the precise needs of the utilities sector: a personalized micro-site generated and distributed for each customer following the invoicing schedule and using CRM or internal information systems data. The micro-site can contain consumption data , indications for optimizing customer spending, as well as access to the customer care and loyalty processes implemented by the company. The micro-site can host a PDF copy of the bill or reminder , in compliance with the legal requirements for these types of documents, avoiding any compliance issues with the legislation and with the possibility of closing transactions directly on the Doxee Pweb® micro-site .

Doxee has been collaborating with industry giants for years and was included by CIOReview (an American magazine specializing in cutting-edge technological solutions for business) in the 2018 list of the 20 most promising technologies for the world of Utilities, confirming itself in 2020 as a point of reference for utilities for rapid digital adoption.