The trend, in fact, is to embrace a “beyond the pill” perspective , therefore not limiting oneself to the production, distribution and sale of drugs, but creating a broader, closer and global relationship with patients .
A concrete example is offered by Roche , one of the giants in the sector, which in 2017 chose to acquire mySugr App, an application aimed at diabetic patients, which uses the most modern systems of engagement and interactive dialogue with the patient , even implementing the logic of gamification . All of this, of course, is based on personalization (source: roche.com).
Roche's diabetes unit manager Marcel Gmuender said that " the way forward bahamas phone data is to sell a total experience, not just a product . " And it is certainly the right way; just think that only 47% of patients feel "understood" by pharmaceutical companies, from the point of view of their financial but also emotional needs (source: accenture.com).
There is much to improve, the margin is very large and the path to attack it is that of customization.
Here, finally, the circle closes. The attention to sustainability and the new sensitivities of public opinion, the revolution and the challenges of Digital Transformation. In short, everything today revolves around individuals. The new trends in the Pharma sector pass right through here.
All this is becoming increasingly central also for the Pharma world.
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