How to Send Mass Mailings in Telegram and Attract an Audience

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The Telegram messenger has become popular among users and has attracted the attention of many business projects as an effective promotion tool. Experience shows that a properly configured mailing can attract a large number of customers and tell the target audience about new products, promotions, discounts, sales and other interesting offers. In this article, we talk about ways to promote products or services using a messenger and about setting up chatbots.

Business promotion via Telegram
How to tell subscribers about available products or services? Let's consider three options:

Channel. Here you can distribute advertisingpaytm database information among a large number of users. Using content that matches the interests of your subscribers, and is also useful and unique, will help increase your audience and increase sales.

Chat. With their help, you can get feedback and find weak points of the marketing campaign, because chats allow participants to communicate and leave comments under posts.

Bot. It allows you to send out mass mailings to your customer base, as well as in chats and channels for interested subscribers. In addition, the bot can help answer customer questions, automate the ordering process, and send personalized discount offers. A well-configured bot is a useful tool for promoting your business through Telegram. It is useful for both large companies and aspiring entrepreneurs who are just starting to explore the market. If you are planning to start promoting your brand, but are not yet sure where to start, focus on creating an easy-to-manage and understandable bot for customers. This step will help you simplify communication with customers.



How to attract subscribers to a telegram bot
Link to the bot. Suitable for placement on any popular resources visited by a large number of users. Can be used both on the company's website and, by agreement with the owner, on third-party or partner portals.

QR codes. They can be placed in prominent places in the company's stores. The code placed on these materials will redirect the user to the company's Telegram account page if he has the messenger app installed.

Subscription widget. Similar to a button placed on the website. The user is redirected to the company account when clicked.

Chat widget. There is a button for dialogue with a company representative in the messenger. At first, the chatbot can answer the visitor's questions. If a live consultation is required, the manager will connect. Communication via is more convenient, because the dialogue does not disappear if the user closes the window.

Mini-landing. It is a one-page site that contains information about a company or product, and also contains a widget for subscribing to a messenger account.



Setting up a mailing list
Go to the "Mailings" section. Create a new one for existing subscribers, which will be received in text form.

Select users who would be genuinely interested in receiving such a message from your company. You can use tags to segment your audience.

Prepare a message for subscribers. Add emoji, images, buttons, etc. The message should not exceed 4096 characters. Structure and format the text for better perception.

Add tags to your buttons if needed. They will help you segment your audience, track conversions, and use chatbots to interact with users.

Pre-test the newsletter on your production account to make sure it displays correctly. Make changes if necessary. Once tested, activate the newsletter to send.

What to write in the newsletter
You can use the following message versions:

story about a new product or service;

offering customers who have placed an order an additional purchase.

reviews and selections;

messages with important information regarding the campaign (opening/closing of a retail outlet, change in working hours).



Relevance for business
The chatbot has the following capabilities:

client registration for a consultation, service or event;

answers to frequently asked questions from users;

redirection to a specialist for consultation;

text mailing to all subscribers;

providing information about promotions;

information about the amount of bonuses;

notifying the client about the order status;

offering goods or services based on an analysis of the buyer's interests.

Conclusion
"Telegram" is a platform that will help you attract new clients, increase the profitability of your project and strengthen the competitiveness of your business. This messenger also allows you to promote your business when social networks are blocked and sales are falling.