Many companies start their innovation projects based on marketing analysis . This happens because this team has more contact with what is happening in the external environment and has a macro vision of the market.
This is a culture I value very much and I hope it comes not only from me, but from my entire team. Here at Rock Content we focus on team autonomy and this is a very valuable behavior for the company.
That's why, as Rock Content 's marketing director , I always angola email list 276670 contact leads encourage the team to go beyond, to think individually about each person's future and where they would like to be.
This helps us to have the right people, in the right roles, and most importantly, happy in their routine. After all, not everyone has the same skills and that is what makes my team so qualified and diverse.
In this article I will discuss 8 hacks to innovate your marketing team with important new processes, keeping the gears active and developing talents. Keep reading!
First of all, there is one very important thing to keep in mind: a leader needs to play more than just a prosecutor's role. He needs to be an example for his team.
Therefore, if you want your team to develop, grow and stay up to date, you need to seek to develop yourself as well.
If you, as a leader, don't do this, you will end up losing authority and ownership to speak on certain issues. I'm not saying that you need to be the greatest specialist in everything, but you must have a broad knowledge. Study, read and show people that you are also in search of more knowledge. This will be very positive for everyone.
Your team should have someone to turn to when they need to clarify a question about an innovative strategy.
And in this case, you need to know at least what the new digital marketing trends are , for example. Or have a minimum knowledge to question a decision or a novelty.