We can also provide you with some ideas from our clients:
Car rental portal: articles of interest to travelers. For example, one of the entries that brought us incredible results was "Which countries make child seats mandatory".
Real estate portal: eBook on how to calculate mortgage repayments.
Web service portals traditionally rely heavily on SEM and paid advertising. They invest a lot of money in paid ads and campaigns such as Google Adwords, Facebook ads, YouTube ads... These campaigns provide companies with short-term results: a lot of views.
However, they buy afghanistan whatsapp number database have two fundamental problems:
Low qualification of potential customers.
Low qualification of potential customers
Ads contain few characters, so we can clearly define the customer profile we are looking for. Ad results usually have a high bounce rate, because people click on the ad and then realize when visiting our website that this is not the content they wanted. For content strategy, the situation is different, because we reinforce the ideas and customer profiles we want to achieve little by little by generating many similar contents, linking to each other, describing the content with meta tags, etc. That is, we have more control over the direction and goals of the content. In other words, content marketing for service portals will generate visitors who are more likely to become customers.