Why send an SMS campaign during sales?

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delwar708
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Joined: Sat Dec 21, 2024 4:22 am

Why send an SMS campaign during sales?

Post by delwar708 »

Are you a professional and you are hesitant to set up a major communication operation to highlight your offers during the sales period? These few reasons will convince you that a PRO SMS campaign is the best means of communication during the sales. How can SMS help you communicate better during sales? SMS is a long-used means of communication, and has multiple advantages for an advertising campaign. So, during this exceptional period, do not hesitate to send SMS campaigns to directly inform your customers of the promotions in force in your store! 1- The SMS is almost always read! SMS is a short message ( less than 160 characters ) , and has a reading rate of 95% .

With SMS marketing , you ensure that your message is read by your target. Other means of communication do not represent a sufficient guarantee of reading ( mailing, advertising displays and others ) . Indeed, thanks to its high afghanistan phone number data reading rate, SMS is ahead of the rate of paper mailing (around 75%) and by far that of e-mail (between 10 and 30% according to the different studies). 2- SMS allows you to stand out from the competition The SMS channel is still little used in France by professionals, who rather use traditional communication channels.

However, its use continues to increase from year to year ( on average, each week, the French receive 1.7 marketing SMS! ). 3- SMS is reliable and easy to set up SMS is a very accessible means of communication and can be used by all companies. E-commerce or physical stores, professionals have different needs, but all will get a positive feedback with SMS, particularly thanks to its content personalization service. In addition, INSEE estimates the memorization rate of a received SMS at 60% , which, compared to competing channels, is very advantageous.

Your customers are not ready to forget your offers! To increase the impact of your message, include a link in your campaign to improve the user experience, for example: You have a store – Send an SMS offering a discount or a gift by simply showing the SMS! You will increase your number of visits significantly. You have a website – Send an SMS containing a promo code, accompanied by a direct link to the site. With Rich SMS , you can easily include a URL to your site or to a dedicated offers page.
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