By Alba Chaves
Project Manager at Marketing4ecommerce
ANDTourism is a key sector in Spain, generating almost 13% of employment in this country in 2019 and contributing 12.4% of GDP. In this sense, TikTok , the leading short-form mobile video platform, has decided to reaffirm its commitment to the sector by offering marketing solutions to help companies reach a new audience, in a completely different way.
For more than three years since TikTok was launched in Europe, the platform's travel community has not stopped growing, interacting and discovering content with hashtags such as #TravelTok , which has more austria business email database than 623 million views, or #Travel , with more than 43.7 billion views, while the Spanish version of the same hashtag (#Viaje) has already accumulated more than 2.1 billion views.
TikTok shows us a new way to travel
Taking advantage of the platform's potential, TikTok wanted to reinforce this message by organizing specific events in Ibiza to show us a different way of traveling and how large companies and SMEs turn to the platform to connect with much broader audiences in a different way.