Innovation & technology were probably the most used words in Austin the past few days. Understandable when you see the line-up of speakers and what they are working on. Unbridled technological optimism is in the air here. Yet, the fact that we are dealing with the happy few is also being ignored: those brands that manage to make a difference with more or less radical innovations.
And that's a beautiful thing: it inspires, it generates the stories we want to hear belgium mobile phone number list And nowhere are you as close to the opportunity to witness the birth of a new Twitter, Groupon, Foursquare or WhatsApp as here at SXSW .
Oddly enough, the digital revolution also has a side effect: the lead you can build up with innovation is quickly diminishing. New insights and innovations are immediately visible to all your competitors and the speed at which products are commoditized is frightening. Just look at how new conversion-enhancing patterns are implemented at the speed of light by other web shops.
But how do you continue to make a difference as a brand? How do you ensure that you are sustainably competitive? With that question in mind, we cherry-picked from the overwhelming range of speakers and panels. Below are the highlights. With our five learnings as a dessert.