Turn Email Leads into... More Email Leads There's nothing more satisfying than converting existing leads into new ones - especially when you can get them to do all the hard work for you. This is where referral campaigns can work wonders, especially if you know how to automate the entire process. With ActiveCampaign, you can set up fully automated referral campaigns using this automation workflow, or create your own based on criteria you choose. The key here is to create a strong enough incentive for the customer to refer you to their friends or contacts.
Better yet, offer a reward for both of them to double the chinese thailand data incentive and encourage each customer to tell as many people as possible. #5: Create Customer Re-Engagement and Retention Campaigns Bringing “dead” leads back to life works just as well as getting new ones, if not better. As we explained earlier, most leads take less than 24 hours to cool down, which gives you an idea of how quickly they can lose value between successful interactions. (A "successful" engagement because emailing users every 24 hours will not build a healthy relationship between you and the customer.
) One of the best examples of a re-engagement email campaign is Grammarly . The campaign targets people who haven't used their tool in a while, they even gamify it by rewarding them with badges etc. Content Marketing Strategies for B2B Lead Generation According to Cision research, 70% of internet users are educated through content before purchasing a product, compared to traditional advertising. B2B decision makers no longer rely on advertisers to inform them about products, and a separate study by CSO Insights shows that 70% of B2B buyers prefer face-to-face interactions early in the buying process.