How do I express a data driven story?

[Jahangir147]

In my last blog post I spoke about how to find your data driven story and offered a few points of guidance and inspiration from some learned sources. I’d now like to help you with how to best express your data driven story.
Inspiration for this post came from several conversations, both here at db HQ and also with clients, where a common theme occurred; ‘We’re struggling to get people to engage with our data and insights. We have to change something.’

Enagage your audience.
My simple solution is to drop the spreadsheet, and get succinct and creative instead. Start to portugal email list 2 million contact leads focus on simplicity and visual appeal.
Spotify have recently launched their own storytelling blog, Spotify Insights. They are doing some good work in this area at the moment, in terms of both telling and illustrating their stories. With access to an amazing amount of data on the listening habits of music lovers globally they’ve done some great work in creating appealing insights – Which country loves what genres? Which music cities are the most influential globally? Which unis listen to what bands? etc. Spotify demonstrate that, unless you can turn it into stories and content that plays by the rules of all compelling content, big data is nothing.

I never write a script. I simply research a topic until I feel that I can explain it off-the-cuff to ‘a motivated 7-year-old’. Salman Khan
Khan is founder of the online learning portal www.khanacademy.com and holder of multiple degrees from MIT and an MBA from Harvard who uses this very simple benchmark for the online teaching videos that he creates.
I know it sounds like a throw-away line, but try to focus your energies on distilling your story down to its most simple and succinct narrative form. Then it will not only be simple enough for your senior management team to understand, but it will also be a great starting point for creating visual appeal.