In the post dedicated to Digital Marketing KPIs , the main indicators are indicated to monitor the progress of your web marketing strategy, providing valuable information for your business. In this article, I focus on simple indicators that you can examine to improve your online marketing efforts.
Essential data sets applicable to your marketing strategy
Among the analytical tools available to small businesses, Google Analytics is one of the most popular and powerful. If you haven't already done so, you can easily integrate it into your website, Google sweden email list provides you with an integration guide that is accessible to everyone. The tool is free, easy to use and allows you to collect essential information. Here are some indicators that you should monitor constantly.
Where your visitors come from
In order to evaluate the effectiveness of your daily online marketing activities, it is important that you know where your visitors are coming from, that is, that you identify your traffic sources. The main sources are generally direct traffic, organic traffic or SEO, inbound links, social networks, and paid advertising. What does this mean for you? Let's take a closer look.