You’ve already spent time planning, tested the best tactics, and implemented a memorable marketing campaign. All of these efforts are not complete without analyzing the results. To do this, the manager must have indicators capable of demonstrating qualitatively and quantitatively how the company performed.
Not every indicator will reveal insights into customer behavior and results achieved. With this in mind, we understand that the manager must be able to decide which metrics require monitoring and which can be ignored. Some examples are:
conversion rate: the conversion rate consists of malta phone number resource determining the percentage of visitors who completed an action, whether it be filling out a form, downloading an e-book from the landing page or completing a purchase;
CTR (Click Through Rate): this is the click rate that indicates how many clicks were obtained at the end of the campaign divided by the number of views. The higher the percentage, the better the quality of the campaign;
cost per lead : the financial factor also deserves to be highlighted, since acquiring potential customers is a process that requires investment and costs need to be recovered. Thus, this indicator is calculated by dividing the amount invested by the number of leads generated by the most diverse channels in the period in question; and
number of leads generated: at the end of the company's efforts, the number of leads is the true sign of success. This indicator measures how many visitors became leads , that is, how many people left their details and expect to be contacted in the future.
Use this content to guide your next decisions, and perhaps apply lead nurturing to your strategy to retain your customers once and for all? I hope it was useful and answered your questions!
If you are interested in this method, perhaps it is time to hire an agency specialized in performance marketing like Hubify, talk to one of our experts !