Account-based marketing flips

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Account-based marketing flips the typical inbound marketing funnel on its head. Here is an example of an ABM marketing funnel vs. an inbound marketing funnel. covid19 abm vs inbound marketing Things like SEO and content marketing drives high volumes of traffic to your website. Then, you have a lead capture process, where people download ebooks, you collect their information, and then you use the information you collect, to start qualifying them. Next, you find the right people to become customers, forcing them to your sales team.


on its head. You're identifying your ideal targets beforehand. Then you're starting to run campaigns to target those people directly. ABM is about focusing on a smaller pool of higher value clients. With inbound uae telegram phone number list marketing, you're looking at a much larger pool of low-value clients. Then, looking to whittle them down to the ones that are relevant to you. That works by identifying your target accounts, using your ideal customer profile, which is based on firmographic data, revenue, data, tech data, etc.


You define by persona, so this is the buying committee at those companies that your sales team wants to talk to. Then you create economy messages for those personas and account types, and you look to engage with them on specific channels. This doesn't have to compete with inbound marketing. Both of them complement each other quite nicely. Your inbound marketing is focused on, as I said, those lower value prospects, and your ABM is focused on the higher-value ones.