Why do your visitors drop off? Gain insight with exit surveys

[jrineakter]

Designers, online marketers and product managers can think about a page, website flow or tool as well as they want, but the user ultimately determines whether it is successful or not. With exit surveys you can find out what is going on in the minds of visitors and why they do not proceed to buy your product or use a service.


Want to know why visitors drop off? Ask them!
Suppose you have mapped out the flow of the website and it turns out that the second step in the purchasing process (the funnel ) ensures that 90 percent exits on that page. Why? Surely a lot of thought has gone into the design and layout of that page?

exit surveys

What are on-page surveys?
Conducting on-page surveys with the aim austria telegram number list of increasing conversion is a form of qualitative user research. It is one of the many research possibilities that belong to conversion optimization. It simply comes down to ' on-the-spot' entering into a dialogue with the visitor. You ask a question, the visitor answers. You will not get a more honest and faster answer.

Do not confuse on-page surveys with conducting surveys to measure customer loyalty using the Net Promoter Score (NPS) and Customer Effort Score (CES). Measuring customer loyalty is a quantitative form of surveys.

You ask the question, the visitor answers

There are different types of qualitative on-page surveys to increase conversion:

Exit surveys: why do visitors drop out?
Buyer surveys: what convinced the visitor to make a purchase?
Visitor purpose surveys: what is the purpose of the visitor to your website?
In this article I will specifically discuss exit surveys. You have probably come across these surveys on websites. For example, they are shown when you are about to leave the page or when you have been on the page for a certain amount of time. They aim to find out why visitors drop out on a specific page or in a certain flow. What thresholds and fears do visitors experience during their website visit?

Exit surveys: from insight to results
Clients I work with are sometimes a bit skeptical when it comes to surveys. Asking users questions sounds okay, but does it actually produce anything? Aren't surveys and the like a bit tired? Definitely not! Exit surveys provide insight. Concrete insight.

And after doing a round of surveys, everyone is enthusiastic. The SEO has new ideas for content, the web analyst can interpret his data better, the conversion specialist has new test hypotheses. And higher up, they realize that we really optimize based on customer needs.