Organic reach on Facebook is limited
We understand the game like no other, but it can be frustrating sometimes. Even if you have 100,000 fans (invested at €1,- cost-per-fan ) and super content, you still reach maybe 20,000 of your fans on a good day. Strange, right? You pay Facebook advertising money to collect fans and then you don't get access to 80% of those fans! Derek Muller 's argument sums it up nicely.
What works best on Facebook? Often it is an image, a short film or a status update. canada mobile phone number list The nature of the channel requires short powerful micro-communication. Very functional for awareness and engagement , but less suitable as a deepening medium or when you as an advertiser want to change your brand image with potential new customers.
Facebook content is only moderately indexed by Google
Of course, if you search for Pedigree Netherlands in Google, the Pedigree Netherlands Facebook page also comes up. A page with an enormously loyal and active fan base. But the customer journey of a dog lover starts with a general search term such as 'dog food'. And then the Facebook page of Pedigree and the enthusiasm of the fans do not come up in the search results. Too bad!