Helen Lin , Chief Digital Officer at Publicis Groupe puts it this way: “TikTok disrupted the entertainment world virtually overnight, but its role in evolving consumer purchasing patterns is what has caught our attention. There are incredible opportunities at the intersection of content and commerce, especially when supported by a sense of community and authenticity that grows organically on TikTok . We’re thrilled to partner with TikTok to lead Community Commerce, bringing a huge array of opportunities and tools to Publicis clients around the world.”
The partnership offers huge benefits for both parties, as brands that make a living on the Chinese app will have access to better tools, knowledge and education . In this way, Publicis will offer the TikTok belgium business email database community a unique opportunity for learning and discovery, as well as providing a fresh and professional perspective on the best strategies to drive product discovery and sales on the app.
Publicis Groupe clients will also be chosen to participate in TikTok's first Community Commerce Sprint . This is an incubator program specialized in training brands in the creation of commercial campaigns for the short video social network. It will also focus on creating new campaigns for the upcoming Christmas season. The program will last a few weeks and will be a multidisciplinary effort between the teams of both companies.
Ultimately, as a result of this merger and the programs associated with it, TikTok hopes to see growth of its platform, as well as a more complete understanding of its business and the trends that emerge daily on its ever-evolving network.