I started in PR from a work experience placement

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Things like company size and industry can impact how much you pay for leads, and the tactics you use can affect your conversion rates. Around half of marketers say that generating better quality leads and improving conversion rates is a priority of theirs, but more than half recognize that this is one of their biggest challenges.Welcome to our new interview blog series, where we sit down with successful newsletter creators to chat about the inspirations as well as the secrets behind their newsletters. Today’s guest is Lucy Werner, a Public Relations expert and author dedicated to helping small businesses shine.

After years of experience and a successful germany telemarketing list career at London’s top creative agencies, Lucy relocated to rural France, where she now balances her third maternity leave with running the Hype Yourself newsletter. She is now on a mission to support solopreneurs in growing their audience through the power of PR, by sharing creative ways to secure press and unlock new income streams. Her newsletter, as you can imagine, is packed with her best tips, valuable insights, and proven PR strategies! In our chat, she tells us how she doubled her subscriber base in a year, the tool behind her newsletter growth, how much she earns from it and her evolving approach to community building and monetization.

So, grab a cup of coffee and enjoy our conversation! lucy werner interview What inspired you to start Hype Yourself? at Then I continued to pursue a career in some of London’s Top PR & creative agencies before starting my own boutique agency. I wanted to make PR affordable for small business owners who didn’t have huge budgets but deserved the big agency thinking. It was hard to make that a profitable business and I wrangled for a long time to be able to offer PR support that was more engaged than a one-off course or workshop.